No Geographical Boundaries: The Internet offers a great platform for marketers looking to reach a wide audience. Because the Internet doesn’t have geographical boundaries, consumers from all over the world can access your products and services without the need to interact physically. Thus, in addition to marketing and doing business locally, many businesses even small ones, can easily reach the overseas markets.

Cost Savings: Internet marketing has made doing business more cost effective. Unlike traditional marketing that requires large budgets yet reaches only a few people, Internet marketing reaches a larger audience at a lower cost.

Ongoing Business: Internet marketing means that you can reach your target audience twenty-four hours, seven days a week. Customers can access your company e-commerce websites, view and purchase products anytime regardless of the time differences. This ongoing access places online business at a greater advantage compared to a solely brick-and-mortar business.

Display Of Detailed Information: Unlike traditional marketing, Internet Marketing enables marketers to offer all the information their target audience may require to make a purchasing decision. Websites offer a dynamic platform for businesses to build trust with customers who can easily access information and make inquiries about products and services that interest them.

Tapping Into New Markets: Sometimes marketers can leave out a certain market segment, because they are simply unaware of this segment. However, Internet Marketing makes it possible for this untapped market to find the business and the products it is offering, by simply searching online.

Access To More Tools: Internet Marketing is very dynamic. Marketers have access to a myriad of tools to market an e-commerce website along with the product offering. These tools, such as mobile applications and social media, make it possible for marketers to reach out to their audience, engage with them, find out what their interests are and tailor their products to the needs of their customers. It is also much easier and cheaper now for Internet marketers to conduct research, analyze their markets and monitor their progress.

Worldwide User Demographics

According to Internet World Stats, there were 2.3 billion web users worldwide by the first quarter of 2012. China hosts the largest number of Internet users with more than 513 million users. Internet World Stats also shows that Iceland has the highest Internet penetration with up to 98% of its population using the Internet.

Globally, Internet penetration rates have increased by up to 445% since the start of the millennium. This has allowed many businesses to reach a global audience.

Google remains the most dominant search engine globally even though some local search engines in Asia, Russia and Latin America continue to gain traction.